MEET OUR FOUNDER

The Brain Power of Lerksea

Alexandra Amuchechukwu Asogwa, popularly known as Alex Unusual, is a serial entrepreneur, fashion enthusiast, filmmaker, storyteller, multi-brand product experience specialist, creative writer, model, visual director, and lifestyle vlogger.

Born on February 15, 1996, Alex began her journey as a child model at just six months old. With an unshakable passion for creativity, individuality, and storytelling, she carved her own path merging fashion, film, and advocacy.

As the founder of Lerksea, Alex is building a movement that celebrates fearless, fashion-forward art, creative storytellers, collaborations and resilient individuals. She is one individual with a wealth of talents and a strong advocate of “You can master them all”. She honed her directorial and creative skills at the prestigious New York Film Academy, further solidifying her expertise in visual storytelling.

Beyond fashion and film, Alex is a dedicated advocate for important social causes, particularly anti-bullying. Her work in fashion, filmmaking, and activism reflects her commitment to using creativity as a force for positive change. She continuously pushes boundaries, inspiring and uplifting others through her ever evolving journey.